The development of Downtown Bellevue was dependent on the studies performed by Hebert Research. Our research findings helped change the zoning that allowed for the central business district expansion, the Bellevue Collections master plan and the stunning Bellevue Downtown Park.
A Bellevue Based Research Firm, Advancing Knowledge for Thirty-Five Years.
Discussion groups of between 8 and 18 individuals provide critical insight as to the relative strengths and weaknesses of products and concepts.
Charrettes are informal brainstorming discussions led by an expert facilitator and consultant.
These are like focus groups, this type of research provides qualitative insight into critical issues without attempting to measure penetration, demand, or awareness.
These are ideal for use at special events or when conducting research on a specific location.
Using the statistical sciences, methods are developed to measure and forecast products from complex software and medical devices to consumer goods. Products are a set of independent variables that can be clearly defined and quantified.
• Website Usability • Concept / Product Testing • Positioning / Differentiation • Feasibility • Competitive Analysis • Taste Testing
Market / Pricing Demand
Price setting is about understanding the value equation and not just the cost of production. Similarly, price elasticity research is not linear, so merely cutting the price will not necessarily result in increased demand.
• Demand Forecasting • Price / Volume Assessment • Price Elasticity • Market Segmentation • Economic Impact Analysis • Economic Forecasting • Brand Awareness / Assessment
More Research Areas
Work for the U.S. Department of Energy expanded to include research for major utilities involving new energy conservation programs among businesses and residents. Responsible programs for low-income consumers were also developed.
Hebert Research is credited with initial research for off-price and factory outlet retail operations as well as research for Costco Wholesale since its founding in 1983. Experience ranges from new retail concepts to hard and soft goods and foods.
The Center for Advanced Manufacturing (CAMPS) was an outcome of Hebert Research’s efforts. Demand for advanced manufacturing involve supply chain and recycling standards for Sony, Samsung, Hitachi and other electronics manufacturers.
While Hebert Research does not practice law, the company has provided evidence involving intellectual property for trademarks, patents and secondary meaning. Additionally, much of Washington State land-use law is based on our findings.
Key to association success is their alignment with membership satisfaction and data antics for strategic planning. We serve professional associations of accountants, realtors, and engineering plus marine, chambers of commerce and building sectors.